The recruitment process involves sourcing and selecting individuals who might be qualified enough to fill in a position in your organization. It requires the participation of various people in your company and includes several, quite lengthy, steps.
Sometimes, because of the tedious and long screening process, candidates may lose interest in the open position. They can drop from the application process and seek opportunities elsewhere. This may be a big loss to your company, especially if that candidate has shown great potential.
If you want to ensure that your talent pool is full of qualified individuals, you must keep your candidates engaged and motivated enough to push through with their applications. You can accomplish this through effective candidate management.
What is Candidate Management?
Candidate management is an important part of every recruiter’s duty. It is mostly about supervising, establishing, and maintaining relationships with both active and passive candidates and guiding them through the recruiting funnel.
One of the most effective ways of building a positive relationship with your applicants is through one-on-one time. The more your recruiting officer spends knowing about and talking to each candidate, the more chances they have of establishing significant relationships with them.
Another important thing you should do is to keep applicants informed about their progress regarding the application process. Doing so will help them realize that you acknowledge how important this process is for them.
With proper candidate management, applicants will feel that they are supported, helping them develop a positive feeling about their recruitment experience. It can also improve your company’s reputation as a recruiter and employer.
Additionally, you can enjoy the following benefits through exceptional candidate management in recruitment:
- Develop a diverse pool of talent
- Have more insight when placing candidates forward for job vacancies
- Exercise great judgment in matching candidates and clients or departments
Effective Candidate Management Strategy
Candidate management is not an easy task. You need a strategy to ensure that you are not leaving any applicant behind. Some of the techniques you can include in your approach are the following:
Trust is one of the most important building blocks of any relationship. To make applicants trust you as a recruiter and your company, you should be transparent about the role and your organization. You should also be honest in what you expect from the applicant.
Keep Them Engaged
Normally, you will be screening several applicants at a time. As you go through various resumes and interviews with different candidates, you might have to make some of them wait.
Although most applicants understand that you are screening many prospective employees, making them wait for any update regarding their progress is not ideal. Committing this mistake may cost you qualified individuals who have lost their interest in your company after being made to wait for a long time.
To avoid this from happening, you should ensure that your applicants are engaged throughout the hiring process. You can do this by providing them with regular updates regarding their progress in the recruitment process. You should also inform them if they are still in the running for the position or if you have decided not to consider them.
Acknowledge Every Applicant
Make sure that you allot enough time to engage with every candidate. Take the time to talk with them one-on-one and learn more about their personality.
Doing this will help in providing applicants with a pleasant recruitment experience. When this happens, these candidates may recommend your company to other professionals as a great recruiter.
Be More Human
Although hiring is a systematic process, you are still screening people at the end of the day. Remember to bring some humanity into the recruitment process to make your applicants more comfortable and to provide them with a positive experience.
Upon your first encounter, do not forget to thank them for applying to your company. Then, if you decide not to go through with their application, you have to “courteously decline” them. It would also be helpful if you provide them with feedback and suggestions on how they can improve their resume or develop their skills.
Keeping Up With Candidates’ Needs and Expectations
Nowadays, candidates want to experience the same level of speed and convenience during their application process as they do in their everyday lives as consumers. As much as possible, they do not want to experience any delays and hassle when applying to a company. They also expect to be updated regarding any developments on their application status.
To address this need, you have to improve your talent acquisition approach. This means being able to match your method to the ever-changing candidate needs and expectations.
Accomplishing this might be challenging, especially since applicants’ expectations are constantly evolving and may change in a snap of a finger. Keeping track of all these changes might be impossible for an HR team with limited members, making candidate management tricky.
Luckily, there are systems that you can use to make your job easier. One system you can utilize is a candidate relationship management (CRM) or applicant recruitment software.
What is CRM?
This refers to a recruitment software that you can use to start and preserve relationships with candidates. A CRM software can keep applicants engaged throughout the recruitment process without requiring your HR team to manually send messages to each individual. This software can send timely and relevant messages to applicants once they have gone through a stage of the recruitment process.
It can also be used to keep track of candidates’ data efficiently. By using a CRM software, your recruitment team does not have to use confusing spreadsheet files and sticky notes. All your applicants’ data can be stored in the software and accessed easily.
A candidate management system usually consists of various functionalities. Some of these are the following:
Job Portal Development
Through a CRM software, you can easily create a career page for your company. You can use this newly developed portal to post job openings. Job portals can also contain pages to introduce your company to applicants, such as an overview of your organization.
CRMs can have an applicant tracking software that can make the recruitment process more efficient. Through this functionality, you can easily rank, track, and discuss candidates with other recruiters.